We are a warm family business consisting of inclusive brands that sell affordable clothes to unique people.

The small family business started from the vision of equality for children: children from less fortunate families should be able to look as cool as kids from fortunate families, that could afford more expensive brands. We have come a long way since 1979 and have developed into a global group including four fashion companies: America Today, MS Mode and Coolcat.

Our size may have grown, but our core aim stayed untouched: selling affordable clothes to everyone who feels connected to our brands, including to less fortunate families. All brands operate independently, which means that they have their own dedicated teams and commitments. In addition, there are a number of overarching group departments that support each brand to work purposefully according to central policies and guidelines and that combine forces where advantageous.