Fashion Group

Our family business started from the vision of equality for children: children from less fortunate families should be able to look as cool as kids from fortunate families, which could afford more expensive brands. We have come a long way since 1979 and have developed into an international group now including two fashion companies: America Today and MS Mode.

Our size may have grown, but our core aim stayed untouched: selling affordable clothes to everyone who feels connected to our brands, including to less fortunate families. All brands operate independently, which means that they have their own dedicated teams and commitments. In addition, there are a number of overarching group departments that support each brand to work purposefully according to central policies and guidelines and that combine forces where advantageous.

What started as a single clothing store for children in Amsterdam, the Netherlands, has grown into a global fashion group.

We have local stores and shop-in-shops in established department stores where our customers across Europe can buy our fashion. Customers can also shop our fashion online in numerous countries. We open new stores where there is good potential and we continuously develop and optimize the store portfolio. Our digital expansion focuses on new markets and collaborations with external partners and social platforms.

At Fashion Group Solutions we believe that it is the responsibility of a business to give back to the world, just as it gives to us. Therefore, we strive to take responsibility for our supply chain and for the impact that our business has on people and the environment, both nationally and internationally.